During a vacation in Southern Europe, Architect/Inventor Peter Arnold was inspired by the immediate benefit and welcomed refreshment he experienced when rolling a cool can of soda across his forehead. Peter founded ITS KOOL, LLC in Colorado in 2002 to develop, manufacture and market the COOLFX micro-electronic “smart” Personal Cooling System for active people in every walk of life.

ITS KOOL, LLC was formed for the purpose of commercializing the COOLFX cooling technology. The company has refined its patented technology and is now working with Strategic Partners to incorporate its unique concept into consumer products for sale in to the athletic, industrial, military, and medical markets. Please contact us if you’re interested in obtaining information on partnering with COOLFX.

Here’s what athletes had to say about their experiences using
COOLFX personal cooling devices:

“Felt cooling sensation for the whole of the ascent, which seemed to help me continue to work at a very high intensity. Also my average heart rate was 5 beats per minute lower than the first lap”.

“The efficiency felt like it was increased with increased airflow and that positioning the COOLFX over the temporal arteries could potentially improve efficiency”.

“I had an initial hit of cool and then settled in, wearing it for 45 minutes total, most of the time at its highest setting and it never felt too cool”.

“Don’t feel as hot and sweaty as I normally do at this point. Overall, I felt better during the entire hour than I usually do. A definite, generalized consistent cooling effect could be felt the entire workout. I achieved a complete cool down a little quicker than usual as well. Seems like it’s working a little to stabilize body temperature – making it so it takes a little longer to get REALLY heated up”.

“Still feels good. It’s a “comfortable” feeling. Makes me feel like maybe I want to exercise a little longer than I usually do. Once again, a definite, generalized, consistent cooling effect could be felt the entire workout”.

“As we start to move through what is surely to be an exciting period, please let me know if there’s anything I can do to help you guys! Every time I work out now I am envisioning how KOOL it will be to have my own COOLFX”.

“COOLFX reduces your heart rate and lowers your body core temperature during exercise”.

The Flatirons in Boulder, Colorado